Baz Ashmawy joins GAA stars in Cook-Off Challenge to promote Powering Play for Children

TV star Baz Ashmawy was overseeing proceedings yesterday as GAA stars faced off in a culinary cook off challenge to launch a new nutritional initiative ‘Powering Play‘. The Kellogg’s GAA Cúl Camps will be attended by over 100,000 children this summer and to make sure they get the fuel they need to power their play, Kellogg’s have started this initiative to help children understand the importance of nutrition and its role in fuelling physical activity.

Kilkenny hurler TJ Reid and Mayo footballer Aidan O’Shea went head to head to create healthy breakfast, snack and lunch options from a range of ingredients. The close fought battle was won by TJ Reid as he included water with each of his dishes, a key component for staying hydrated during an active day.

The competition was judged by Kellogg’s nutritionist Laura Street who was impressed by the sporting stars’ knowledge. She said, “We all need food to fuel our bodies and children should be eating and drinking different foods that will help them to be active. The advice hasn’t changed; breakfast is still the most important meal of the day and if you start the day off well by fuelling your body, it will help ensure you have enough energy for the morning ahead. People often underestimate the importance of hydration and the role it plays in helping to power play and maintain concentration levels. Children should start their day with milk or water and aim for eight glasses of water each day for optimum hydration.”

Baz felt right at home with TJ and Aidan, “GAA is serious fun but it’s a serious sport and the guys and girls representing club and county display the most amazing skills and levels of fitness. That comes from hard core training and dedication but it’s also obvious that food and hydration play a huge role in helping them to sustain their activity levels. You can’t expect to run on empty; you have to fuel an active body so for me, powering play is easy sums.”

Kellogg’s GAA Cúl Camps take place in July and August for children aged 6-13 and offer training in hurling, camogie and football together with rounders and in some camps, handball. All young participants will receive a complimentary GAA zipped training top, jersey and backpack and one camp in each province will receive a surprise visit from one of four Kellogg’s GAA Cúl Camps’ ambassadors; Ashling Thompson, (Cork, camogie), Aidan O’Shea, (Mayo, football), TJ Reid (Kilkenny, hurling) or Aimee Mackin (Armagh, ladies Football).

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