Last week, Irish gluten free bakery brand BFree, celebrated two wins in one evening at two of Ireland’s leading industry award ceremonies, winning Best International Marketing Award at the All Ireland Marketing Awards and Best FreeFrom Product at the 2017 Freefrom Food Awards.
BFree fought off strong competition at the All Ireland Marketing Awards from Diageo, Fáilte Ireland, Irish Distillers Pernod Ricard and Kerry Foods as they were commended on their strong international marketing success in international markets such as USA, UK, Australia and Scandinavia to name a few.
While at the 2017 Freefrom Food Awards it was there Sweet Potato Wraps in particular that brought the company the sweet taste of success, helping them to overcome competition from over 400 brands across 40 categories brands involved.
The wraps already won the same award earlier this year in the UK.
Commenting on the success Freya Ivory, Senior Brand Manager said: “As a young brand, being nominated in a category with well-renowned international brands like Diageo and Kerry Foods, was a massive achievement in itself.”
“International growth is at the forefront of our brand strategy, and as such we’ve become category leaders in several of our international markets due to our commitment to product innovation. We have continued to provide new products that break the mould of the bread category, to a previously limited free-from category. This win proves to us that we’re on the right path to success!”
With two awards under its belt, the future looks bright for this young Irish company Irish brand who are striving to become a leading player in the international market.
For more information on BFree products, information or to order see bfreefoods.com.