Wolf Blass, one of Ireland’s favourite Australian wine brands, has teamed up with famous rugby pundit Brent Pope to launch the new Wolf Blass Rugby Limited Edition in Ireland. The rugby-themed bottles will be available in shops nationwide throughout February and March as Ireland take to the pitch at home and abroad.
Throughout February and March, each bottle of Wolf Blass Yellow Label Cabernet Sauvignon and Chardonnay will feature one of the fifteen rugby positions, from Loosehead Prop to Full Back. So while the Irish rugby squad are doing us proud against the best teams in Europe, we’ll have the chance to show our love of rugby and pick a bottle that matches our favourite player or position.
The new bottles form part of Wolf Blass’s ongoing “Here’s To The Chase” campaign, which celebrates the bold pursuit of triumph and striving to be your best, traits that often separate those who dream and those who achieve – something fundamental to the success of the brand and its founder Wolfgang Blass.
It seems that the Wolf Blass Yellow Label Cabernet Sauvignon is Brent’s wine of choice, when describing it as bold, powerful yet smooth, ‘Popey’ quickly quipped, “Like me!”.
Speaking of Ireland’s chances in their upcoming games, Brent said, “They’re in a good position this year, though you’d like to think it comes down to a Grand Slam playoff in their last game! But I think Ireland’s chances are looking good – the provinces have all done really well and that means a lot of their key players have got important game time recently – so I think it could be a Grand Slam year for them.”
However the games turn out, consumers are invited to mark each clash with a glass of Wolf Blass Rugby Limited Edition Chardonnay or Cabernet Sauvignon this February and March. The Wolf Blass Rugby Limited Edition wines will retail at €14.99 and are available in stores nationwide from 1st February.