Good news for food lovers recent REDC research* carried out on behalf of Bord Bia shows that 78% of those surveyed are interested in the subject of cooking, food and drink when it comes to their media consumption. Forget fashion and celebrity culture (42%), sports (65%) and the soaps (44%).
While TV programmes like Home Chef with Neven Maguire and Kitchen Hero with Donal Skehan offer inspiration to the masses, an increasing number of people 48% are looking to foodie websites, apps and blogs for recipe inspiration, such as Bordbia.ie and Jamie’s Food Tube.
Speaking at the launch of the Lamb. Tasty Easy Fun campaign, Chef Stuart O’Keeffe said:
“Lamb is such a wonderfully versatile and tasty meat, and a personal favourite of mine. The newly developed recipes really showcase the different cuts available and the cooking styles that can be used to bring out the great flavour in the meat. What’s more, lamb is perfect for the summer season as it can be barbecued or grilled and enjoyed al fresco.”
The pan-European campaign will highlight the versatility of European lamb as a quality every day meat. It will also underline the significance of a grass based diet and the high welfare and sustainable credentials of the European Sheep sector and the important contribution it makes to rural economy and local community.
Bord Bia found that 84% like to challenge themselves by trying out new recipes, whilst 9% of those surveyed attempt to impress their partner with new culinary experiments. Social media is popular for many respondents when looking for inspiration, with 70% following well-known foodies on Instagram, Facebook and Twitter. It also appears that the Irish love to share photos of their food; whether its meals they have created themselves at home or delicious dishes when dining out, 29% claim to have shared photos of what they have eaten on Instagram, Twitter and Facebook, which is good new for TheTaste.
To celebrate the launch of the campaign, Chef Stuart O’Keeffe was today on hand to cook up a selection of the recipes showcasing how quick and easy it is to cook with lamb.
New and exciting lamb recipes plus some helpful cooking hints and tips are now available on www.tastyeasylamb.ie to try at home.
Photo Credit Andres Poveda