Bord Bia have announced a new partnership with the Digital Marketing Institute in order to offer Irish food and drink companies an opportunity to grow and develop their online presence, with a view to increasing brand awareness and sales.
‘Think Digital’ is a 6-month programme available to all Irish food and drink companies and is designed to specifically address the digital skills gap in the industry.
According to Indecon (Impact of Internet/Digital on the Irish Economy), Irish consumers spend €850,000 per hour online, and this is expected to grow in the next 3 to 5 years.
86% of people are also using the internet to find information about food products and services, though the numbers actually purchasing their goods online is still quite low at just 8%.
Speaking about this new initiative, Bord Bia’s Eileen Bentley commented: “The fact that four out of five people are using the internet to research products presents a huge opportunity for food and drink companies and it is imperative that brands are well-represented, discoverable and, where possible, available to purchase online.
The feedback we are receiving from businesses is that there is always a need for upskilling in the ever-changing world of online marketing and the ‘Think Digital’ programme offers just that.
Irish food and drink companies are producing some of the finest products in the world and we need to make sure that they are competent when it comes to telling people about what they have to offer.”
The ‘Think Digital’ programme is open to all Irish food and drink companies and will incorporate 10 modules which can be completed online over a 6-month period.
Bord Bia will also host a number of seminars in its creative space, the Thinking House, which will demonstrate the practical application of the digital knowledge in the food world.
Participants will hear from a range of food brands, retail analysts and digital experts offering insights on how to achieve success online.
For further information, or to apply for a place on the course go to www.bordbia.ie/thinkdigital. The closing date for applications is Thursday 31st August, 2017. The programme begins in September 2017.