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Inaugural Irish Pub Awards Launched Today by VFI and LVI

The inaugural Irish Pub Awards 2017 were launched in Dublin today at the popular Doheny and Nesbitt’s Public House on Dublin’s Baggot Street. The awards are jointly presented by Vintners Federation Ireland (VFI) and Licenced Vintners Association (LVA). Entries open from today and judging will take place during the summer. The National Pub of the Year Award, including category awards, will be announced at a Gala Ceremony next November .

In executing a strategy of raising the pub profile with the Irish consumer and visiting tourists, the VFI and LVA are launching what will be the definitive national awards programme that will provide a credible and comprehensive assessment of the best in Irish pubs. The main objective of the Awards programme is to recognise and reward excellence and innovation across various categories in the Irish pub industry.

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The National Irish Pub Awards 2017 are open to all members of VFI and LVA. Entry is free and those interested in entering can do so on the website before the closing date of 23rd June 2017. The eight categories include Best Food Pub, Best Tourist Pub, Innovative Pub of the Year, Best Local Pub, Outstanding Customer Service, Best Music Pub, Best Outdoor Space and Pub Personality of the Year.

A series of seven regional events will be held to announce 56 regional winners across all categories, with a prize package of management training to help progress the winners further. Finally, a Gala Awards Ceremony to announce the national category winners and the Overall Pub of the Year will be held next November.

Speaking at the launch, President of VFI, Pat Crotty said: “The VFI are delighted to have initiated and developed this Awards programme as the definitive national industry standard for Ireland. The pub has over the years been an integral part of Irish social culture; is a central component of our hospitality and tourism sectors as well as being a major contributor to growth in our regional economies, so these awards will be an important vehicle to showcase the diversity that is available in the modern Irish pub and recognise the creativity and innovation that is already there”.

Chair of LVA, Deirdre Devitt added: “By entering these awards, pubs in Dublin and throughout the country have a great opportunity to raise their business profile through regional and national media coverage. They will also receive a comprehensive management training package which will help them to grow and embed innovation into their business well into the future. The LVA are delighted to support this initiative which is so focussed on the progression of our industry”.

For further information on the Irish Pub Awards visit www.irishpubawards.ie.

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