Bord Bia’s Latest Report Shows Encouraging Figures for Irish Craft Beer
Bord Bia has just published a new about the Irish Craft Beer industry that shows good performing in all areas, including the number of production facilities, production output, market share and exports.
During the last 5 years, Ireland’s craft breweries have multiplied, increasing in quantity by 500% and going from 15 in 2012 to 72 currently in operation. Employment in these facilities exceeded 500 workers for the first time ever, which is specially meaning for local and rural communities.
Output from these breweries has also grown significantly, from 37,000HL in 2012 to more than 176,000HL in 2016, representing growth of almost 475%. The volume of production destined for export is estimated at 22% or 39,000HL.
The report also indicated that both consumption market share and production market share grew by more than 500%. Consumption market shared moved from just 0.6% in 2012 to 3.0% in 2017 and in terms of production, craft beer rose from 0.4% in 2012 to 2.3% in 2016.
Denise Murphy, Beverage Sector Manager at Bord Bia said, “While it is acknowledged that the Irish craft beer category is still very young and that these levels of growth are from a low base, the growth has been sustained over a number of years and looks set to maintain its upward trajectory. As the category expands, the importance of export business increases for the sector. Demand for craft beer is rising in most markets around the world, driven by consumer preferences for premium product and artisan production.”
To further explore the opportunities arising from the continued international interest in premium craft alcohol beverages, Bord Bia will once again host Marketplace International in April 2016. This meet-the-buyer event will provide an opportunity for Origin Green-verified suppliers to meet with a number of distributors and buyers from Ireland and around the world on April 12th 2018 in the RDS in Dublin.
More information: bordbia.info