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Irish Old Fashioned Anyone? This Iconic Irish Whiskey Brand Has Just Launched Seaweed Bitters

Here at TheTaste, we are firm fans of the classic Old Fashioned, but the news that Jameson Irish Whiskey has just released Wild Seaweed Bitters has us plotting an Irish shake up on the classic bourbon and Angostura bitters based tipple.

A true celebration of Irish ingredients, the innovative new bitters is composed of wild dillisk seaweed, which has been carefully hand-harvested from Long Rock, County Sligo, and dried naturally on the shores of the Wild Atlantic Way by Damian Melvin, a second-generation seaweed harvester.

The unique cocktail ingredient is the second release in the Jameson Bitters range, which was first launched with Jameson Wild Sloe Berry Bitters in 2015 to inspire bartenders to experiment with Jameson in new and exciting ways when crafting cutting edge cocktails.

Developed by Dave Quinn, Master of Whiskey Science at Irish Distillers, Jameson Wild Seaweed Bitters is a highly concentrated infusion of Jameson Irish whiskey, a variety of herbs – including cinchona, wormwood, ginseng and gentian – and wild dillisk seaweed. The result is an offering of rich, intense and well-balanced bitters – like the Irish coastline, bottled.

Brendan Buckley, Strategy, Insights, Innovation & Prestige Whiskeys Director in Irish Distillers said: “It’s no secret that part of Jameson’s success in the US and around the world has been down to strong brand advocacy among the world’s best bartenders, and we are committed to developing exciting new concepts that ignite the creativity of these industry leaders.”

“Since launching our Jameson Bitters project back in 2015, the feedback from the global on-trade has been fantastic so we cannot wait to see how bartenders around the world interpret the flavour of the Irish coastline in their creations using Jameson Wild Seaweed Bitters, the first seaweed bitters in the market,” he added.

Priced at €20, Jameson Wild Seaweed Bitters will be available to buy from Jameson Distillery Bow St in Dublin, the Jameson Distillery Midleton and online at www.jamesonwhiskey.com.

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