Jameson Unveils Limited Edition for St. Patrick’s Day 2017
Every St. Patrick’s Day, Jameson commissions a special piece of original work to grace its Limited Edition Bottle. This year, they’ve chosen Dublin-based designer and illustrator Steve McCarthy, known for his bold, colourful and witty style, a great match for the cheerful spirit of the season.
Steve’s design was inspired by the ‘Chance your Arm’ story. The work depicts a handshake framed by the St Patrick’s Cathedral door of reconciliation. The words ‘Sine’ and ‘Metu’ are tattooed on the knuckles of each hand, as a nod to anyone who has been inspired by the Jameson family moto Sine Metu.
Sine Metu’s meaning is to encourage people to avoid the well-trodden path, and to open their hearts to new experiences.
CHANCE YOUR ARM
Nowadays, the ‘Chance your arm’ expression means to take a risk to achieve an end, and to get out of your comfort zone. The phrase, however, has a story that can be traced back to 15th century Ireland, specifically to 1492, Dublin, when ‘Black James’ Butler and his men were barricaded behind the door of St. Patrick’s Cathedral, opposing Gearóid Fitzgerald on the other side.
Tired of constant fighting between the clans, Fitzgerald decided to give peace a chance and with the help of his men, he cut a hole in the door and extended his hand through the gap as a token of friendship.
Luckily for him, it wasn’t chopped off immediately, but met with Butler’s handshake. A long standing feud came to an end, and a famous saying was born.
HISTORY AND FUTURE
Steve’s artwork is filled with references to iconic Dublin landmarks including the Ha’penny Bridge across the River
Liffey, the Irish mountains and the Smithfield tower. Steve own story is represented by a night time view from the window of his old studio on the neck of the bottle.
But behind all the historic references, this year’s special edition bottle of Jameson features cutting edge technology: this year the distiller is bringing a new level of connectivity to the hands of Jameson fans with NFC technology on the crest on the bottle which, when tapped by NFC enabled Android devices, allows access to exclusive content and competitions.
Prizes include instant-win tickets for the new Jameson Distillery Bow St, as well as a chance to win the Ultimate Jameson St Patrick’s Day Experience in Dublin. The Limited Edition Bottle is available globally, however the NFC technology is only enabled for Irish users.
For more information visit jamesonwhiskey.com/ie