Irish people are a nation of tea drinkers. It’s something we excel at, which is especially good when that drinking can help those in need.
Lyons Tea has thanked its loyal tea drinkers across Ireland for helping to raise much-needed funds for Pieta House, the suicide, self-harm and bereavement care charity.
Irish people drank 74 million cups of Lyons tea during a 2017 campaign to support Pieta House. This was the second year of the campaign, which aimed to raise both funds and awareness of the services the charity offers.
For every one of the promotional boxes of Lyons Original Blend 80s sold during the year, the tea brand donated 10 cent to Pieta House. Additionally, Lyons donated 50cent for every promotional case of Lyons Original 600s sold across the foodservice industry.
Commenting on the campaign, Jim Reeves, Ireland’s Customer Director for Unilever Food Solutions, said: “The positive impact that Pieta House has had on so many vulnerable lives in Ireland since it first opened its doors cannot be underestimated.
“It is a fantastic organisation that offers help and support to those who really need it at a time in their lives when they may feel there is no-one else to turn to. We are immensely proud of our association with Pieta and continue to be humbled by the work the team provide across its centres.”
Brian Higgins, CEO of Pieta House added: “We are very grateful to all the Lyons tea drinkers across the country. By enjoying that simple cuppa, you have helped provide us with the funding we need to continue to offer our services free of charge to anyone in the vulnerable situation of considering suicide, self-harm or suffering from suicidal bereavement.”
Pieta House has offered support to over 36,000 people since it first opened its doors. Last year alone, 7,117 people sought its services. Alarmingly, 25% of those who have come to Pieta House are under the age of 25, highlighting the importance of ensuring young people know that there is always someone available to talk to if needed.
For more information about Pieta House and the work the charity does, visit pieta.ie.