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Bord Bia and Maynooth University Team up for Exciting New Food Industry Programme

Are you an aspiring innovator in the food and drink industry? If the answer is yes then Bord Bia and Maynooth University’s new programme could be just what you’ve been looking for.

The MSc Design Innovation (Food) is currently seeking applications from individuals with a creative flair, a passion for innovation and a genuine ambition to develop a career within Ireland’s food industry.

Irish food and drinks companies with an interest in accelerating new product development can also benefit from having a programme participant join their team for the duration of the course.

Food is Ireland’s largest industry with an annual turnover of €25bn, exports of €10.8bn and a total of 230,000 jobs supported. The growth targets for the sector are ambitious and require a world class capacity for insight driven innovation to be achieved.

Commenting on the news, Padraig Brennan, Director of Markets Bord Bia, said: “In order for the Irish food and drink industry to achieve our ambitious growth targets, we need to proactively attract, develop and retain new talent with a range of strategic capabilities.

Novel, insight-led innovations and a creative way of thinking for the food, beverage and horticulture industry are essential in order to maintain our competitive edge.

This new collaboration with Maynooth University will allow us to build world-class talent in the area of innovation and design thinking, complementing our existing suite of programmes which focus on marketing, sustainability and international business.”

Placements and industry projects are an integral part of the programme and will provide participants with an opportunity to bridge the theory of innovation and strategy.

Dr Peter Robbins, Head of Department Design Innovation at Maynooth University said: “The MSc in Design Innovation for food is a world-class innovation programme that will create a step change in the agri-food industry’s capacity to grow through insight-led innovation.

We have taken a human-centred approach to innovation, drawing on the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Here in Maynooth University we have been steadily building a capability in design innovation for some years. Having Ireland’s only department of anthropology, with world class expertise in ethnography gives us a considerable edge in finessing insights.

We’ve built a comprehensive programme that will help food and drink businesses go from the heartbeat of a new idea to the highstreet with a tangible innovation using insight-led processes.”

The closing date for applications is Friday, September 15th 2017. The programme is financially supported by Bord Bia and industry and successful participants will have their fees paid and receive a bursary of €20,000 per annum.

For more information, visit www.maynoothuniversity.ie/mscdif

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