Jack Daniel’s Whiskey has introduced its newest product, Jack Daniel’s Whiskey Coffee, a new brew combining two of life’s pleasures, to shake up your morning. The blend is 100% alcohol-free but whiskey lovers can enjoy the smokey smoothness of Jack Daniel’s with this medium roasted premium 100% Arabica coffee, simply infused with Jack Daniel’s Old No. 7 Tennessee Whiskey.
Skeptics can rest assured that Jack Daniel’s Whiskey Coffee is not just a gimmick, no matter how dubious a coffee from a distillery may sound. The famous whiskey purveyors went to great lengths to partner with a reputable coffee roaster – World of Coffee – to create a product which will satisfy whiskey lovers and devoted coffee connoisseurs alike. With notes of caramel and vanilla, a cup of this coffee sounds inviting from the get go.
“We use the best tasting and highest quality coffees in the world and now add to that the authentic taste and aroma of Jack Daniel’s,” said Charlie Newman, president/owner and roast master of World of Coffee. “We take a lot of care and pride in the coffee products we craft and Jack Daniel’s Whiskey Coffee is no exception.”
Want to Jack Up your morning? Jack Daniel’s Whiskey Coffee will be sold as ground coffee, available in both regular and decaffeinated and will be packaged in 8.8oz collectible tins and 1.5oz gift bags. The specialty blend is available to buy at jackdaniels.com with the 8.8oz tins selling for $21.95 and the 1.5oz gift bags retailing at $6.95.
Jack Daniel’s Whiskey Coffee could be a good middle man between a straight cup of caffeine and an Irish Coffee. It remains to be seen if this coffee-booze hybrid will outshine previous attempts at the concept, like Merlot-infused coffee.
For more information on how to get your whiskey fix in the morning without attracting worried stares, visit www.jackdanielscoffee.com.