PROPERCORN Launches Crowd-Seasoned Limited Edition Flavour

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The guilt-free snack range PROPERCORN has launched the latest addition to its colourful collection of award-winning, gluten-free popcorn: Limited Edition Twisted Honeycomb.

Created as part of PROPERCORN’s Institute of Flavour initiative, Twisted Honeycomb is the brainchild of 21 year old UCD graduate, Ashling O’Carroll from Dublin, who went up against regional finalists from across the UK and Ireland in a public vote. Thousands of votes were cast before Twisted Honeycomb was chosen as the winner in July. Ashling’s flavour has now been brought to life and hits Irish shelves in late October.

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Combining honey, Madagascan vanilla and sea salt, this limited-edition recipe is gluten and GM free, suitable for vegetarians, and every packs comes in at under 120 calories. “I’ve always had a sweet tooth and I love to bake, so that’s definitely where the inspiration came from,” said Ashling.

Cassandra Stavrou, co-founder of PROPERCORN also explained: “We had an overwhelming number of delicious combinations submitted as part of our nationwide search but Ashling’s flavour stood out from the very beginning. The team has loved bringing her unique recipe to life in the PROPERCORN kitchen, experimenting with the floral sweetness of honey on popcorn for the first time. We’re so excited to have Twisted Honeycomb as part of our range.”

Twisted Honeycomb is available in selected Spar, Eurospar, Mace and Londis stores in Dublin for €1.20. It can also be ordered through the PROPERCORN website, www.propercorn.com.

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