The team of brewers at St. James’s Gate Brewery has unveiled a new Irish lager named Rockshore Irish Lager today 22nd of February. The beer, light and refreshing, was inspired by the rugged refreshing experience of the West Coast of Ireland.
Head of Beer Innovation of Diageo Europe, Niki Maccorquodale, welcome the launch ans spoke about the theme that inspired Rockshore: “Undoubtedly, one of the most captivating parts of Ireland, the West Coast is home from home for many of us. From weekend trips with mates, to the salty spray of the Atlantic sea, when the people, playlists and pit stops matter more than anything else in the world, at that moment in time.”
She added that “people are increasingly looking for choice, particularly among beers and lagers offering a refreshing and light taste. Brewed using only four quality ingredients, Rockshore is the best light tasting lager our brewers have ever created and we can’t wait for people to try it”.
A series of collaborations and events are scheduled for the summer months a major media campaign is set to kick off from the 1st of April.
Rockshore Irish Lager has an ABV of 4% and 106 calories per bottle. The beer will be rolled out nationally from today and it will available in pubs, bars, restaurants, off-licences, supermarkets and convenience stores throughout the country over the coming weeks.
More information: facebook.com/RockshoreLager