Scientists Have Invented Ruby Chocolate and We’re Too Excited

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Anything with a pink hue seems to captivate the imagination and the newest ‘Millennial Pink’ delight is possibly the most exciting yet. For the first time in 80 years, a new kind of chocolate has been invented, and we don’t mean flavour or variety. Ruby chocolate is being touted as the fourth type of chocolate, so milk, dark and white are no longer the only chocolatey treats on offer.

Luxury chocolate manufacturers Barry Callebaut revealed their pink-hued creation at an exclusive launch in Shanghai, China. The new temptation is not the result of strawberry flavouring or artificial colouring but is made from red cocoa powder which is made from ruby cocoa beans, and is said to contain berried notes, with a lusciously smooth texture.

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Peter Boone, Chief of Innovation at Barry Callebaut says “Consumer research in very different markets confirms that Ruby chocolate not only satisfies a new consumer need found among Millennials – Hedonistic Indulgence – but also high purchase intent at different price points. We’re looking forward to working with our partners on introducing this innovative breakthrough to the market and making the new Ruby chocolate category the fourth reference next to Dark, Milk and White chocolate.”

Unlike white chocolate, whose chocolate credentials are a little dodgy owing to the lack of cocoa powder, this is a genuine chocolate evolution, which was 10 years in the making. By the sounds of things, it will be worth the wait, and we’re hoping Barry Callebaut stockists here in Ireland get their hands on it soon. From pink hot chocolate to pinkies (pink brownies people!!) the possibilities for this new innovation are endless, so get ready for a host of on trend ruby desserts blowing up your Instagram feed.

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