Dunnes Stores Simply Better Wins Gold at The 2018 World Steak Challenge
The Simply Better Collection at Dunnes Stores has been recognised for its high quality produce, after taking home the gold medal at the recent World Steak Challenge 2018.
The challenge saw 22 countries participating, with the Irish Angus Steaks from Simply Better claiming the top spot at the awards in London.
The Simply Better 28 Day Matured Irish Angus Rib Eye Steak picked up the prestigious Gold and Silver awards, with the Simply Better 14 Day Matured Irish Angus Fillet Steak honoured with a Bronze award. This is the fourth consecutive year for Simply Better Steaks to be recognised at the World Steak Challenge.
The World Steak Challenge judging panel was made up of international industry experts including top butchers, food journalists and meat scientists. Each steak was given a score based on its appearance, aroma, colour, marbling and consistency of fat trim, with the Gold winners progressing to the next stage where the meat was judged after being cooked to an exact temperature and specification by expert chefs.
Speaking about the awards, Diarmuid Murphy, Simply Better Brand Manager, said: “We are absolutely thrilled that our Simply Better Irish Angus Steaks have been named some of the world’s best steaks. We are proud to source our Irish Angus Beef from Jennings in Ballinrobe, Co. Mayo, and it comes only from Bord Bia Approved Quality Assured Irish Farms.”
He added: “Our dedicated team of butchers in Tendermeats carefully select and mature our beef to ensure it always delivers on flavour, and this recognition from the World Steak Challenge is a testimony to our commitment to sourcing only the best Irish Angus Beef for our customers.”
Simply Better is one of the most successful food brands in Ireland with over 320 national and international awards since it was established in 2013, which is the most awards for any Irish food brand.
All of the award-winning products from Simply Better are available in selected Dunnes Stores nationwide. For more information, visit www.dunnesstores.com or on social media – @simplybetterds.