One of Ireland’s best loved food brands, Siúcra announced today celebrity chef Catherine Fulvio as brand ambassador.
The news was revealed today at a media event at House, Leeson Street, Dublin today to celebrate both the collaboration and to launch Siucra’s #minimoments campaign.
For the campaign award-winning cookbook author Catherine has developed a series of sweet and savoury mini recipes exclusively for Siúcra.
Through the initiative Siúcra and Catherine hope to encourage people to take time out of their busy schedules and enjoy mini moments of indulgence in the company of others.
Joanne McAllister, Sales & Marketing Manager with Nordzucker Ireland said, “We are really excited to be entering into this partnership with Catherine and look forward to collaborating with her over the coming year. With her infectious enthusiasm for food and no-fuss approach to cooking and baking, she was a natural choice for our brand. Modern life is becoming increasingly fast-paced so we wanted to create a campaign that encouraged people to take a moment to unwind, connect and relax with friends and family. Food has an incredible ability.”
Talking about the new partnership with Siúcra, Catherine Fulvio said, “Home-cooking is my passion and having grown up in a household where baking and cooking from scratch was a daily activity, I am honoured to take on the role of Siúcra brand ambassador. I’m really excited about working with the range to develop easy-to-make recipes which will hopefully inspire people to experiment in the kitchen and enjoy the sense of achievement from creating something delicious for friends and family.”