That S*it Will Never Sell!": A Book About Ideas by the Person Who Had Them

This Book Unveils the Stories Behind the Creation of Many Great Drink Brands

At this point, David Gluckman is more than used to be introduced as “the guy who invented Baileys.” The creative brand developer who was behind the world-famous Irish cream liqueur and many other innovative alcoholic beverages has recently published That S*it Will Never Sell!”: A Book About Ideas by the Person Who Had Them, in which …

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