Breaking all the Rules: How Millennials Like and Share #Wine

Breaking all the Rules: How Millennials Like and Share #Wine☺

This summer, an officeless Spanish start-up run by people between 20 and 30 years of age launched Gik, the world’s first blue wine. While your friendly neighbourhood wine snob would get a migraine just by looking at its electric indigo-infused hue and roll his eyes to their homepage image of a man with a tyrannosaurus rex’s head in a pose …

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