Ireland has scooped up another tourism award and been named the “best overseas self-drive touring destination” at an awards ceremony in China.
Organised by China’s leading online travel agent Ctrip, the ceremony took place in Shanghai, with Ireland beating out the other three category nominees – Australia, Portugal and Guam.
Included in the category our stunning routes and great driving experiences like the Wild Atlantic Way and the Causeway Coastal Route, Ireland claimed the top spot.
Accepting the award, Tourism Ireland’s Manager for China, James Kenny, said: “We are delighted that Ireland has been named a ‘best self-drive destination’ for Chinese travellers. People nowadays have so much choice, which makes it more important than ever that the island of Ireland really stands out from other competitor destinations – so this award is really good news as we roll out our busy promotional drive for 2018 here in China.”
He added: “Tourism Ireland has been working hard to build awareness of the island of Ireland in China. Last year, we estimate that approximately 70,000 Chinese people visited island of Ireland. This accolade from cTrip will help to inspire Chinese holidaymakers to choose the island of Ireland; it also provides Tourism Ireland with another great hook to continue to promote Ireland as a ‘must see’ destination in 2018.”
The Ctrip awards for the various categories are decided upon by votes from over 25 million cTrip users and by a judging panel.
Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu, with the target geographies being Shanghai, Beijing, Tianjin, Guangzhou, Chengdu. The organisation is now also focusing on Hong Kong, thanks to the announcement of the new Cathay Pacific flight from Dublin to Hong Kong, which will commence in June.
For more information, visit tourismireland.com.