This morning supermarket Aldi was finally unveiled as the brand behind the anonymous teasers which have popped up across social media over the past few days, featuring a lone carrot and the verse, ‘Legends aren’t born they’re grown’.
The advert follows the plight of Kevin The Carrot, who at 3 inches tall, embarks on a dangerous quest through a lavish Christmas spread to meet Santa, all the while passing treacherous conditions before him: tumbling Specially Selected Goose Fat Roast Potatoes; an Everest of ice cubes chilling a bottle of Veuve Monsigny Champagne Brut and a flaming Specially Selected Exquisite Vintage Pudding.
The story ends well as viewers see Kevin The Carrot swing bravely onto the chimney breast and land, albeit exhausted, next to a perfectly placed Specially Selected Mince Pie. The ending will bring a smile to even the steeliest of hearts as we see Kevin The Carrot close his eyes and – with the magic of Christmas – we see him fly high in the sky on Santa’s sleigh over Dublin, Cork and Galway.
The beautiful story is accompanied by the iconic John Williams’ Home Alone soundtrack; featuring on an advert for the very first time.
Finbar McCarthy, Group Buying Director at Aldi, said, “We’ve had an incredibly successful year at Aldi and our Christmas advert aims to celebrate our award-winning products, commitments to fresh, Irish quality produce and of course our show-stopping festive range.”
“We hope viewers enjoy watching Kevin The Carrot’s story as his adventures unfold throughout the festive season.”
Following its success throughout the year, Aldi is continuing to extend its Specially Selected range and its Specially Selected Exquisite range, which include a host of exclusive products available in stores across Ireland, this Christmas.