Waterford’s stunning greenway has been a source of much tourist activity since it opened last year. Taking in the beautiful coastal landscape from Dungarvan to Waterford city, the greenway has proved immensely popular, especially as we enter the summer months.
Now, Failte Ireland has unveiled plans to highlight the culinary offerings of the South East and make the Waterford Greenway a top culinary destination, further upping the offering for tourists.
The new ‘Savour the Greenway’ programme will seek out locally sourced food and culture in order to maximise the appeal of the Waterford Greenway, a 46km off-road cycling and walking trail from the Viking City of Waterford to the coastal town of Dungarvan.
With almost 250,000 visitors last year, programmes providing authentic food and drink experiences will bring the culture of the local area to life and further enhance the visitor experience by 2019.
Speaking about the food experiences along the coast, Fáilte Ireland’s head of Ireland’s Ancient East, Jenny De Saulles, commented:
“Visitors to Ireland’s Ancient East come here to seek out local stories and culture. The Waterford Greenway has already proven to be a hit with overseas visitors and the new ‘Savour the Greenway’ programme will not only drive growth in terms of visitor numbers and spend, it will also bring to life the culture of the local area through authentic and high-quality food experiences.”
She added: “There is a really rich food offering along the Waterford Greenway and Fáilte Ireland has already started to work with tourism businesses of all shapes and sizes to develop a number of food experiences of scale, which can be marketed internationally by next year.”
For more information and to stay up-to-date with all the latest news and events along Ireland’s Ancient East, visit irelandsancienteast.com.