Famous Coffee liqueur Tia Maria has received a makeover and now features a fresher image and a more elegant bottle.
The new Tia Maria bottle was designed after keen consumer testing which welcomed the use of cutting-edge research methodology based on neuromarketing -a discipline which merges traditional marketing with neuroscience and psychology-.
Tia Maria’s new packaging features a contemporary twist of smooth and harmonious lines which give definition to a timeless silhouette. Tia Maria is a coffee liqueur made with fine 100% Arabica cofffee, Jamaican rum and Madagascar vanilla.
Besides an image refreshment, the brand is all set to enter coffee shops across the globe with the launch of a range of cocktails that showcase its mixability and versatility.
More information: tiamaria.com