The annual Great Taste Awards, the ‘oscars’ of the food industry, are considered the benchmark for fine food and drink production in Ireland and the UK.
Each year the esteemed judges spend nearly 50 days sampling the best in fine produce to reach their verdicts. This includes a roadshow where they travel to different areas to evaluate the local products.
This year some of the judging panel will be travelling to Tipperary where they will be hosted by Tipperary Food Producers, a community of businesses that promote food in their county.
While they are here the judges will be treated to special events that showcase the produce and food culture of the Premier County.
After spending each day blind tasting a range of products from all over Ireland, the judges will visit local landmarks the Coolmore Stud and the Rock of Cashel and be entertained all over the county by members of the Tipperary food producers.
Last year’s overall champion, the Harrods Trophy Supreme Champion 2015, winner of a coveted Golden Fork and three gold stars, was James Whelan Butchers’ Beef Dripping.
Pat Whelan of James Whelan Butchers is the current Chairperson of Tipperary Food Producers, so his passion for the area was a major factor in taking this year’s road show to Tipperary.
“This network of businesses is driven by producers whose core values of ethics, integrity and excellence are a perfect fit with the philosophy of the Great Taste Awards, so I am looking forward to introducing our guests to some great flavours and wonderful people over the course of three unforgettable evenings. This is an exciting project that has been made possible by the generous support of all the local and national agencies, and their collaboration is immensely appreciated by all at Tipperary Food Producers. Our sincere thanks go to Tipperary County Council, Bord Bia, Local Enterprise Office Tipperary, Tipperary Tourism Company, Department of Agriculture Food & the Marine, North Tipperary Leader Partnership, and South Tipperary Development Company.“