Over 2 Million Australians are Reading about The Burren
An article profiling the superb gourmet experience on offer in The Burren appeared in a recent edition of ‘Traveller’ in Australia, profiling this part of Ireland to more than two million readers – all potential Australian holidaymakers for Co Clare and the West of Ireland.
Traveller is the holiday and travel supplement with The Sydney Morning Herald, The Age and the Sun-Herald newspapers. Tourism Ireland in Sydney invited journalist Lee Tulloch to visit Ireland earlier this year. The resulting article appeared under the headline “Cuisine that’s worth a craic” and highlighted the Burren Food Trail, including members like the Burren Smokehouse and Gleninagh Lamb. It also profiles great places like Gregans Castle Hotel, St Tola Goat Farm, Linnane’s Bar at New Quay and StoneCutters Kitchen.
The author wrote that this area is “one of Europe’s best gourmet experiences” and mentioned “the hauntingly beautiful landscape” of the Burren and Co Clare’s most famous attraction, “the dramatic Cliffs of Moher”. Of the local people, she says “the locals are as much an attraction of The Burren as its astonishing rocks” and finishes with high praise: “Once inside the Burren, you may need rescuing – you may never want to come out”.
Sofia Hansson, Tourism Ireland’s manager Australia, said: “We are delighted with the excellent exposure for The Burren in ‘Traveller’, which is an excellent way of showcasing this part of Ireland to a large audience of potential holidaymakers in Australia. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Australian media of the many things to see and do on a holiday in Ireland.”