SuperValu’s Food Academy Village Returns to Waterford Harvest Festival

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As part of this year’s Waterford Harvest Festival, SuperValu’s Food Academy Village is back for its second year running and is bigger and better than ever. From September 9th to 11th, Waterford will awaken to the sights, sounds and aromas of the city’s favourite food festival, as hundreds of food producers, suppliers, chefs, nutrition experts, growers and stall holders celebrate all that is good about Irish food.

SuperValu, a long standing supporter of local food producers, will exhibit a number of these producers at their Food Academy Village over the three-day festival. The producers in question are all graduates of the Food Academy Start programme which began in 2013.

The premise of the Food Academy is to help develop Ireland’s artisan food industry, to deliver a consistent level of food marketing knowledge created for new and early-stage food business owners and to provide small food business with a solid foundation to progress to shelves of retailers.

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Anne Marie Caulfield, Caulfield’s SuperValu was delighted to bring the SuperValu Food Academy Village to the Harvest Festival for a second year. “We are big believers in, and supporters of “local”. The producers and suppliers that make up the Food Academy Village have achieved so much and are now practically household names.”

“In many cases, the idea for a food business starts in the kitchen and these businesses have proven that a good product, with perseverance, talent and a little help along the way, can make it to the cupboards or fridges of consumers right across the country and even further afield.”

The SuperValu Food Academy Village will host a wide range of local artisan food producers, including Coffee House Lane, El Sombrero, The Sea Gardener, Wexford Preserves, Sea of Vitality, and Tipperary Kitchen amongst others.

Tommie Ryan, Harvest Festival Director, welcomed the return of the SuperValu Food Academy Village. “We received lots of positive feedback about the Food Village last year. Visitors to the Harvest Festival got the opportunity to graze their way through a fantastic range of tasty artisan foods. What was really notable too, was the interaction between the producers and the customers. People are genuinely interested in producers’ stories, what inspired them, how they started, what obstacles they overcame and the producers are more than happy to share the stories of their journeys.”

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The SuperValu Food Academy Village is located adjacent to Waterford Crystal Visitor Centre on the Mall and will operate from Friday, September 9th (1pm – 7pm), Saturday, September 10th (11am – 7pm) and Sunday, September, 11th (12pm – 6pm).

With over 100 events taking place with 80 of those free for the family to enjoy, all roads lead to Waterford for the 8th Waterford Harvest Festival from Friday, September 9th to Sunday, September 11th.

To find out more the Waterford Harvest Festival full programme of events is available on www.waterfordharvestfestival.ie. Be sure to keep up to date on all things Harvest Fest by checking it out on Facebook and Twitter #Harvestfest16.

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