All Things Considered – SuperValu’s New Campaign Sees Value Going Beyond The Till

SuperValu's New Campaign

SuperValu has launched its latest campaign, All Things Considered, which highlights all the great value that the supermarket offers shoppers, both in-store and beyond the till.

Through this campaign, the retailer gets under the skin of the Irish shopper and unifies everything SuperValu and more importantly, its customers care about – a great own brand product range at affordable prices, fresh healthy food, good customer service, supporting local communities and over 1,800 local and Irish food producers, online shopping and an outstanding Real Rewards programme.

As part of the campaign, SuperValu is asking the public to take time to consider what matters, from eating more fruit and vegetables to buying Irish products and shopping own brand to save money.

Inspiring customers as they consider the campaign’s aims are Kevin Dundon, The Happy Pear, Jennifer Zamparelli, Bernard Brogan and many more.

Speaking about the campaign, Tara Clifford, SuperValu’s Marketing Manager said: “Our new campaign, All Things Considered, is about highlighting how we make our shoppers lives better by offering great value and service that goes way beyond the till – through a quality award winning own brand range, locally sourced fresh food, supporting local producers, staff that go that extra mile to deliver great customer service, along with supporting Tidy Towns, GAA and autism friendly shopping.”

SuperValu's New Campaign

She added: “We believe that with All Things Considered, shoppers need not look any further than SuperValu as we offer it all. To activate our new campaign – we are asking the public to consider what makes a great shopping experience and try something new which is about inspiring shoppers to take on a new challenge to make life that bit easier– it’s about doing the things that you’ve put on the long finger.”

SuperValu will be offering the public the chance to win SuperValu vouchers across its social media channels for those that share their stories of their challenges throughout the campaign. Share stories on Facebook.com/SuperValuIreland, on Twitter @SuperValuIRL and on Instagram @supervalu_Irl.

For more information about All Things Considered and the Consider Something New challenge, visit Facebook.com/SuperValuIreland.

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