Top Cava Producer Freixenet Launches Prosecco DOC
Spain’s top Cava producer, Freixenet, has made a “bold move” by launching a brand of Prosecco. Freixenet’s UK marketing director Liza Madrigal has pointed out that the decision might be unexpected, but it’s “the right move” as consumers in the UK have a growing thirst for the Italian sparkler. British people like Prosecco because it’s easy to drink, …
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